Past Events

July 2024

At a recent brand activation in New York City, I provided hand engraving services for Gucci's new fragrance bottles. Incorporating calligraphy in NYC added a touch of luxury to the product launch, enhancing the experiential marketing for customers. The personalized serif initials elevated the customer experience, reinforcing brand loyalty and highlighting Gucci's commitment to personalization. This unique approach to hand engraving played a crucial role in driving consumer engagement and showcasing the brand's dedication to luxury and craftsmanship, making each bottle a cherished keepsake for customers.

April 25, 2025

I am so thankful to have been a part of this special project hand engraving fine’ry fragrances for their special fine’ry-verse event happening in NYC this week!

fine'ry asked me to personalize all 7 of their gorgeous new fragrances to wow a few select guests' hotel rooms who were attending their fine-ry verse event. The fine'ry-verse is an immersive pop-up event in New York City that featuring scent experiences, photo opportunities, and fragrance samples. 

Imagine walking into a room and seeing all 7 of fine’ry’s gorgeous new fragrances hand engraved with your name in sparkly gold. This touch of personalization shows a level of thought and care that really wows guests for your brand activation. 

Embracing the power of experiential marketing, personalized experiences have become paramount in creating lasting connections with consumers. Studies have shown that personalized interactions can significantly impact brand loyalty and consumer perception of quality. If you're seeking to make a memorable impact at your next influencer event or brand activation, let's collaborate to infuse that extra touch of personalization and create a truly exceptional experience for your guests and clients. Reach out to me today to start planning your special event! 

February 27, 2024

Live hand engraving at Fine'ry fragrance's brand activation event for the launch of their 7 new fragrances was nothing short of magical! 
 
I felt so honored to be a part of this fabulous event and experience their wonderful new scents.

Having your name engraved on a perfume bottle adds a personalized touch, making the fragrance feel uniquely yours and creating a sense of ownership and connection to the product and brand.
 
Looking to infuse your brand activation events with elegance and artistry? I feel passionate about bringing live hand engraving to life at events like these, creating unforgettable experiences that leave a lasting impression. 
 
Contact me today to book your next live event brand activation! 


design + production: @ roudntownevents
venue: @thenomosoho
lighting + AV: lightwirescene
fabrication: @redmax.events
activation: @thepoppypen

January 23, 2024

I had the privilege of showcasing my expertise in on-site hot foiling on vegan leather boxes for the stunning new blow dry brush from Kristin Ess. It was an absolute delight interacting with guests, who were thrilled to have their boxes instantly personalized with exquisite silver and gold lettering. I also had the honor of hot foiling a box for the Madison LeCroy from Southern Charm, who co-hosted this extraordinary event. 

This unique fusion of leather personalization and calligraphy showcased the power of experiential marketing, leaving a lasting impression on guests and capturing the essence of the event.

design + production: @roundtownevents

venue: @principe.nyc

decor & signage: @redmax.events

activation: @thepoppypen 

professional photography: @anneka.photo_