Gucci: Hand Engraving Fragrances at JFK Airport Calligraphy Engraving NYC


July 2024

At a recent brand activation in New York City, I provided hand engraving services for Gucci's new fragrance bottles. Incorporating calligraphy in NYC added a touch of luxury to the product launch, enhancing the experiential marketing for customers. The personalized serif initials elevated the customer experience, reinforcing brand loyalty and highlighting Gucci's commitment to personalization. This unique approach to hand engraving played a crucial role in driving consumer engagement and showcasing the brand's dedication to luxury and craftsmanship, making each bottle a cherished keepsake for customers.

July 29, 2024 — Allison Costlow
Tags: brand activation Calligraphy Engraving Duty Free Shopping Engraving Engraving Activation Engraving Event experiential marketing Fragrance Fragrance Engraving Glass Engraving Gucci JFK Airport Long Island Event New York City Event New York Event Perfume Perfume Engraving Pop - Up product launch Retail Retail Event Serif Lettering
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