Gucci | Live Fragrance Bottle Engraving at JFK Airport NYC

July 2024 | JFK Airport, New York

I had such a wonderful time providing live fragrance bottle engraving for Gucci at JFK Airport in New York City!

For this brand activation celebrating Gucci's new fragrance bottles, I personalized perfume bottles with hand-engraved serif initials. The classic lettering complemented Gucci's beautiful packaging, adding a thoughtful finishing touch to each fragrance.

I love how live engraving can become part of the shopping experience, particularly for luxury beauty and fragrance brands. Guests have the opportunity to watch their bottles being personalized and leave with a one-of-a-kind keepsake.

Events like this are a lovely way to bring an extra level of personalization to a product launch or retail experience, creating something special for customers while staying true to the brand's aesthetic.