Past Events
Polo Ralph Lauren - Hand Engraving for Father's Day
June 10, 2024
This past weekend was a whirlwind of creativity and elegance as I had the pleasure of hand engraving at Polo Ralph Lauren for the exclusive debut of Polo 67, their latest fragrance. As a New York City Calligrapher, Engraver, and live event artist specializing in on-site events and brand activations, this opportunity was nothing short of a dream come true.
The event coincided with the celebration of Father’s Day and National Outlet Shopping Day, adding an extra layer of excitement to the air. Witnessing the impact of live calligraphy on customers, as they indulged in the new scent and witnessed the personalization process firsthand, was pure magic.
Adding bespoke calligraphy to each fragrance elevated the event to a one-of-a-kind and unforgettable experience. These personalized touches brought a sense of luxury and exclusivity, turning each fragrance into a cherished memento of a special gifting moment.
As a firm believer in the power of experiential marketing and brand activations to forge emotional connections with customers, this live hand engraving event perfectly captured Polo Ralph Lauren’s dedication to artistry, attention to detail, and commitment to exceptional service.