Past Events
Ferragamo New York City - Hand Calligraphy, Leather Foiling and Painting for Father's Day
June 15, 2024
I’m absolutely thrilled to share with you the incredible experience I recently had at the Ferragamo flagship store on Fifth Avenue in New York City. It was an honor to be part of a luxurious brand activation for Father’s Day!
During this extraordinary event, I had the pleasure of adding a touch of sophistication to Ferragamo’s stunning leather goods through heat foiling. From stylish shoes to elegant bags and sophisticated wallets, each piece received an exquisite and personalized embellishment. Additionally, I had the joy of creating custom calligraphy cards for guests, incorporating unique painted elements to ensure each card was a true work of art.
One of the highlights of the event was adding a glamorous touch by creating stunning red lips painted inside a classic red loafer. The attention to detail and artistry truly made this experience memorable and immersive.
This bespoke event was all about elevating the luxury brand activation, infusing it with personalized touches and creating an unforgettable experience for all guests.
Kristin Ess Product Launch - Heat Foiling Leather Blow Dry Brush Case
January 23, 2024
I had the privilege of showcasing my expertise in on-site hot foiling on vegan leather boxes for the stunning new blow dry brush from Kristin Ess. It was an absolute delight interacting with guests, who were thrilled to have their boxes instantly personalized with exquisite silver and gold lettering. I also had the honor of hot foiling a box for the Madison LeCroy from Southern Charm, who co-hosted this extraordinary event.
This unique fusion of leather personalization and calligraphy showcased the power of experiential marketing, leaving a lasting impression on guests and capturing the essence of the event.
design + production: @roundtownevents
decor & signage: @redmax.events
professional photography: @anneka.photo_