Past Events
Elevating Brand Events with Hand Engraving: Estée Lauder at the Amazon Holiday Soirée
November 14, 2025
Recently, I had the incredible opportunity to bring a personalized touch of elegance to the Amazon Holiday Soirée, held on the scenic High Line in New York City. Partnering with the prestigious Estée Lauder, I was entrusted to hand engrave 250 “Beautiful Magnolia” fragrance bottles for guests—an experience that beautifully combined artistry, precision, and the spirit of experiential marketing.
The Art and Challenge of Hand Engraving at Large-Scale Events
Hand engraving at a brand activation event of this scale comes with unique challenges. The timeline was tight, the guest count high, and the expectation for quality and consistency was paramount. Crafting bespoke, personalized fragrance bottles for 250 guests demanded meticulous planning and a well-coordinated team effort.
Choosing the Perfect Style: Copperplate Script with Silver Fill
To complement Estée Lauder’s classic and refined aesthetic, we selected a timeless copperplate script to beautifully adorn each guest’s monogram initials. To add a touch of sophistication while maintaining legibility and durability, the letters were filled with silver.
This calligraphy engraving technique not only enhanced the bottles’ visual appeal but also celebrated the luxury synonymous with the brand. The engraved perfume bottles emerged as elegant keepsakes, perfectly suited for holiday gifting and lasting memories.
The Power of Teamwork in NYC Engraving Projects
Executing this large-scale engraving project flawlessly would not have been possible without a dedicated team. Alongside six talented artisans led by the expert @sunsetscribe, we worked seamlessly to ensure every personalized fragrance bottle was completed with precision and care.
From managing workflow to ensuring quality control, teamwork was key in providing an exceptional guest experience during a lively brand event. This collaborative spirit truly exemplifies the value of experienced NYC calligraphers and engravers in delivering memorable, high-quality results at demanding events.
Bringing Bespoke Personalization to Your Next Brand Event
If you’re planning a brand activation, holiday gifting initiative, or any experiential marketing event where you want to offer guests a unique keepsake, personalized engraving can elevate your offering.
With expertise in NYC engraving and calligraphy engraving, I specialize in orchestrating seamless experiences for large guest counts. From expert team management and streamlined coordination to creating bespoke personalization that matches your brand’s vibe, I’m here to help your next event leave a lasting impression.
Ready to Make Your Event Stand Out?
Let’s connect and discuss how hand engraving and personalized fragrance bottles can add timeless elegance and memorable charm to your upcoming brand event. Together, we can craft an experience your guests will cherish long after the event ends.
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